The Model for Maximizing the Local Food Product Value of “Tampiangsongkruang” (Bamboo Shoot Mixed with Extra-ingredients) to Strengthen Ban Samet Community Economy

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Name
*Utis Tahom **Samran Dhurata ***Chuleeporn Bungtong **** Khanet Wongsa
Institution
Buriram Rajabhat University
Abstract

This research aims to study the potential of community to increase the value of local
food product called “Tam Piang Song Krueng” (processed bamboo shoot) of Ban Samet village,
Nongteng sub-district, Krasang district, Buriram province; and to seek for management to increase
the value of the local food product “Tam Piang Song Krueng” to strengthen community economic
of Ban Samet village, Nongteng sub-district, Krasang district, Buriram province. This research is
participatory action research (PAR) collecting data from related documents, in-depth interview,
group discussion, community forum for brain storming and developing potential. The results reveal
that the production of the local food “Tam Piang Song Krueng” has been carried on for a long time; and
the value added of the product was taken into account through the analysis of knowledge both inside
and outside the community, which finally leads to the local food product design called “Tam Piang Song
Krueng”. The value added of the product is based on product processing, pricing, selling channel, and sale
promotion, as well as the cooperation with local organizations in order to upgrade and develop the
product to become the cultural products of Buriram province in the future.

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